Roger Oberg leads IBM Rational’s marketing team, including Rational’s strategy and planning, product and solution marketing, technical marketing, marketing programs, marketing operations and business partner marketing efforts.
Prior to joining IBM as director of market management in February 2003, when IBM acquired Rational Software, Roger was Rational's vice president of product marketing. He was vice president and general manager, visual modeling products from 1999 until 2002 and vice president and general manager, requirements management products from 1997 to 1999, overseeing 100%+ growth in both businesses. Roger joined Rational when Requisite Software was acquired in 1997, where he was vice president, marketing and sales. He was executive director for AIN at USWest, held vice president of engineering and marketing positions at XVT Software before that and spent nearly 10 years in sales, sales training, sales management and marketing positions for NBI, an office automation software and systems company. He has also served on the boards of two start-up software companies.
Imagine trying to solve a puzzle without being certain what the end result
should look like, much less how the pieces fit together. Now imagine trying
to build the puzzle pieces themselves. Bit of a challenge? To say the least!
But this is exactly the situation facing many business and IT executives when
it comes to complying with the increasing number of standards and regulations
in their industries today.
Why the recent surge of interest in regulatory and standards compliance? With
the health and welfare of their citizens and local businesses in mind, global
governments are requiring more accountability from organizations that do
business within or across their borders. Since 1999, new legislation has
passed in the United States that subjects business, IT, and even the ... (more)
Roger Oberg leads IBM Rational’s marketing team, including Rational’s strategy and planning, product and solution marketing, technical marketing, marketing programs, marketing operations and business partner marketing efforts.
Jagan Nemani
Pavel Klimov
Steve Beaty
Manas Sarkar
Bhupesh Naik
Lavenya Dilip
